Work Package 08: Communication, Promotion and Dissemination
Objectives
▪ Information, communication, and project launch (ex ante - during - ex post)
▪ Engagement of target groups and stakeholders
▪ Presentation of project results (intermediate and final) and storytelling of the experience's impact
▪ Strengthening the project's impact and ensuring the transferability of the project and its results to other territorial contexts
▪ Raising stakeholders' awareness about the definition of agreements, recognition of the model, and future support
Task No: T8.1
The E.U-Re.C.o.V.E Brand System represents the project's identity architecture, serving as a strategic tool for the visual and conceptual translation of its vision and mission. The brand's strategic guidelines will be adapted and calibrated according to the specifics of the content, communication media, and target audiences, to ensure effective and consistent communication across different application contexts.The system is also supported by a structured set of operational procedures and interoperability regulations that govern the use of the brand according to uniformity and compliance criteria in line with the guidelines and communication standards established by the European Agency.The branding system will include: -The official project logo, with various graphic versions for different formats and usage contexts -Guidelines for the correct use of the visual identity to ensure consistency -Graphic templates for presentations, reports, promotional materials, and social media content -A Communication Kit containing logos, infographics, press release templates, and standardized informational materials.
Participants Name: All Partners
Participants Role:
Task No: T8.2
Communication Plan (CP) will aim to ensure maximum visibility of the E.U-Re.C.o.V.E project by promoting a clear and consistent identity and guaranteeing effective dissemination of results at local, national, and European levels. The adopted approach is based on an integrated strategy involving the development of the visual identity, planning of communication and promotional activities, and dissemination through partner channels and ERASMUS+ platforms. Each Partner and Associated Partner (AP) in the E.U-Re.C.o.V.E system will be involved in promoting the project using their own channels as well as those provided by the Erasmus+ Program and other European networks. All Partners in the E.URe.C.o.V.E system will participate in the codesign of the CP. The CP will follow a strategic document defining objectives, target audiences, tools, channels, timelines, and responsibilities. The CP will include: -Definition of target audiences, including educational institutions, local authorities, third sector actors, students, and citizens -Selection and organization of communication channels, including the project website, social media, newsletters, public events, traditional and digital press -An operational calendar of communication activities spread over the entire duration of the project (Month 6 - Month 48) -A system for monitoring communication impact through qualitative and quantitative indicators (e.g., views, interactions, shares, event participation). The Plan will be implemented through a series of specific activities detailed as follows: -E.U-Re.C.o.V.E Platform: will integrate communication functionalities such as open "virtual showcases," informational and participatory spaces co-designed by all Partners to facilitate interactive access to the project's communication content. Each Partner and each Work Package (WP) will have a dedicated section on the Platform. -Social Media Team: a dedicated group will operate on LinkedIn, Facebook, X (formerly Twitter), and Instagram to engage targets and stakeholders with simple, clear, and direct language. Content (posts, photos, videos, hashtags) will be produced with the active contribution of all Partners. -Project Website: constantly updated with the progress of project activities, it will also include a blog to facilitate dialogue and interaction with stakeholders. -Printed Materials: production and distribution of flyers, posters, brochures, press kits, and a banner made with recycled materials, to be displayed at events and meetings with stakeholders. -Press Office and External PR: will be activated to promote relevant content provided by Partners, aiming to involve national and European institutions and business organizations, particularly SMEs. -Traditional Media and Specialized Channels: dissemination of advertising spots and promotional messages via TV, radio, and other media. -Audio-Video Content Production: creation and distribution of multimedia materials to be used in official meetings addressed to institutions, training bodies, SMEs, etc. -Erasmus+ Platforms: use of the program's multilingual channels (e.g., E-Twinning, EPALE) to communicate initiatives, workshops, events, and promote the exchange of good practices.
Participants Name: All Partners
Participants Role: COO+ BEN
Task No: T8.3
Each E.U-Re.C.o.V.E unit will organize 2 dissemination events (Month 23 and Month 47) (E 8.1) to: -Amplify the project's visibility and promote networking among Partners and Stakeholders -Publish and share the main training outputs, tools, best practices, and policy recommendations -Systematically share results on dedicated European platforms such as the ERASMUS+ Project Results Platform, EPALE, and EURES, ensuring transnational visibility of the project -Ensure networking activities with other COVE projects and relevant European initiatives in vocational training and Social Urban Regeneration -Produce concise materials (policy briefs, documentary videos, podcasts, project fact sheets) for effective dissemination to public and private Stakeholders.
Participants Name: All Partners Associated Partners for Italy, Spain, Greece and Poland
Participants Role:
Task No: T8.4
At the mid-term and final stages of the project, the E.U-Re.C.o.V.E system will hold an Intermediate International Conference (Month 24) and a Final International Conference (Month 48), each lasting 2 days, in Brussels (E 8.2). These will be organized in collaboration with institutional stakeholders and representatives of the European Commission. All partners will be required to participate, with two representatives each; two representatives from the ISATCOVE institute and representatives of European political institutions will also be invited.The meetings will serve to evaluate the results of the E.U-Re.C.o.V.E project, reflect on its expansion within communities, and promote dialogue with European Institutions. The conferences will also be an opportunity to share results and foster the replicability of the model. Activities will include: -Presentation of the main project results -Roundtables with European experts in vocational training, urban regeneration, and social policies Participatory workshops with students, trainers, policymakers, and local community representatives -Exhibition space featuring materials and testimonials from partner experiences.
Participants Name: All Partners All Associated Partners
Participants Role: COO+ BEN+ AP